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Jessi Curl was created by Jess McGuinty, she experienced herself how life with curls that had her own life was when she was a teenager. She searched for curly girl, found inspiration, but lacked the products for the cg method. That is why she made her first product herself and several more. Now Jessi Curl's mission is that everyone should embrace their curls, feel adaptable and confident with their natural curls.